If you run a roofing company, you already know that your business operates on a completely different frequency than most other local services. You are not selling a weekly lawn trim or a quick oil change. You are selling a high ticket, critical asset that protects a family's single largest investment: their home. Because of this, homeowners do not make impulsive decisions when hiring a roofing contractor. They do not click on the first flashy ad they see, and they rarely buy