The automotive industry has undergone a massive transformation in the last decade. There was a time when a clean showroom, a prime location at a busy intersection, and a few catchy radio spots were all a dealer needed to keep the sales floor buzzing. While those physical assets still matter, the reality is that the modern car buying journey almost always begins on a small glass screen. Whether a customer is looking for a fuel efficient commuter car or a heavy duty truck for w

The automotive industry has changed more in the last decade than it did in the previous fifty years. There was a time when a dealership could rely on a prime location at a busy intersection and a row of shiny cars with balloons to catch a driver’s eye. While physical presence still matters, the reality is that the modern car buying journey almost always begins on a small glass screen. Whether a customer is looking for a fuel efficient commuter car or a heavy duty truck, their

The automotive industry has changed more in the last decade than it did in the previous five. There was a time when a dealership could rely on a prime location at a busy intersection and a row of shiny cars with balloons to catch a driver's eye. While physical presence still matters, the modern car buying journey almost always begins on a small glass screen. Whether a customer is looking for a fuel efficient commuter car or a heavy duty truck, their first move is to open a br