The world of travel has shifted so dramatically in the last decade that the old rules of hospitality marketing have essentially been rewritten. There was a time when a great location, a well placed billboard, and a mention in a reputable travel guidebook were enough to keep your rooms full and your lobby buzzing. But today, the journey for almost every traveler begins in the same place. It starts with a search bar. Whether someone is looking for a romantic boutique getaway, a