The world of travel has shifted so dramatically in the last decade that the old rules of hospitality marketing have essentially been rewritten. There was a time when a great location, a well placed billboard, and a mention in a reputable travel guidebook were enough to keep your rooms full and your lobby buzzing. But today, the journey for almost every traveler begins in the exact same place. It starts with a search bar. Whether someone is looking for a romantic boutique geta

The world of travel has shifted so dramatically in the last decade that the old rules of hospitality marketing have essentially been rewritten. There was a time when a great location, a well placed billboard, and a mention in a reputable travel guidebook were enough to keep your rooms full and your lobby buzzing. But today, the journey for almost every traveler begins in the same place. It starts with a search bar. Whether someone is looking for a romantic boutique getaway, a