The world of travel has shifted so dramatically in the last decade that the old rules of hospitality marketing have essentially been rewritten. There was a time when a great location, a well placed billboard, and a mention in a reputable travel guidebook were enough to keep your rooms full and your lobby buzzing. Today, the journey for almost every traveler begins in the exact same place. It starts with a search bar. Whether someone is looking for a romantic boutique getaway,

The world of travel has shifted so dramatically in the last decade that the old rules of hospitality marketing have essentially been rewritten. There was a time when a great location, a well placed billboard, and a mention in a reputable travel guidebook were enough to keep your rooms full and your lobby buzzing. But today, the journey for almost every traveler begins in the exact same place. It starts with a search bar. Whether someone is looking for a romantic boutique geta

The world of travel has shifted so dramatically in the last decade that the old rules of hospitality marketing have essentially been rewritten. There was a time when a great location, a well placed billboard, and a mention in a reputable travel guidebook were enough to keep your rooms full and your lobby buzzing. But today, the journey for almost every traveler begins in the same place. It starts with a search bar. Whether someone is looking for a romantic boutique getaway, a

The hospitality world has changed more in the last decade than it did in the previous fifty years combined. There was a time when a great location, a friendly face at the front desk, and a few mentions in travel guidebooks were enough to keep a lobby buzzing and the rooms full. But today, the modern traveler starts their journey in a much different way. Before they ever see your polished marble floors, taste your signature breakfast, or experience your world class service, th