The way people buy cars has undergone a massive transformation over the last decade. There was a time when a clean showroom, a prime location at a busy intersection, and a handful of catchy radio spots were all a dealer needed to keep the sales floor buzzing. While those physical assets still carry weight, the reality is that the modern car buying journey almost always begins on a small glass screen. Whether a customer is looking for a fuel efficient commuter car or a heavy d

The days of relying solely on a prime location at a busy intersection and a giant inflatable tube man to sell cars are largely behind us. While a physical presence still matters, the actual journey of buying a car has moved almost entirely online. Think about the last time you bought something significant. You probably started with a search. You looked at reviews, compared prices, and checked out local options before you ever stepped foot in a store. Car buyers are doing the