The way people buy cars has undergone a massive transformation over the last decade. There was a time when a clean showroom, a prime location at a busy intersection, and a handful of catchy radio spots were all a dealer needed to keep the sales floor buzzing. While those physical assets still carry weight, the reality is that the modern car buying journey almost always begins on a small glass screen. Whether a customer is looking for a fuel efficient commuter car or a heavy d

The automotive world has changed more in the last decade than it did in the previous fifty years combined. There was a time when a clean showroom, a prime location at a busy intersection, and a few catchy radio spots were all a dealer needed to keep the sales floor buzzing. While those physical assets still matter, the reality is that the modern car buying journey almost always begins on a small glass screen. Whether a customer is looking for a fuel efficient commuter car or